Thursday, April 24, 2008

The Unexpected Event

If you are anything like the people at Coral Avenue~ Event Planning and Marketing then you strongly agree with me when I say BizBash.com is like a holy gradle when it comes to style for the event planning industry. For me I guess you could say it was love at first "site" when I happen to find their website in 2000. If you don't know BizBash then I would say you don't know events. Anyhow, for those of you still wondering BizBash is the leading trade media for the event industy. BizBash publishes magazines and e-newsletters, hosts Websites and produces tradeshows.

Recently I read a quick poll in the latest issue for BizBash - Los Angeles on the topic of "What has been your strangest unexpected event cost?" Biz Bash choose to highlight Steven Williams, a special event manager at the Design Industries Foundation Fighting AIDS, New York. Williams responsed by saying "For our signature event, Dinning by Design, the one variable that sometimes catches us off guard is the cost of storage-both in New York, where we mange upward of 60 installations, and on the tour, where we coordinate at least six national installations. Our designers create entire installations, often with walls, floors, ceilings and other major components, so they generate a great deal of packing material."

All I have to say is that's great Steven but, the one answer that I thought that should have gotten hightlighted was Gwen Gibson, director of special events, Holt Renfrew, Toronto. I loved Gisbon's answer, "A chicken that played tic-tac-toe at a customer lunch celebrating the launch of Gucci at [department store] Holt Renfrew in the early 90's. It was roughly $300.00 Canadian-which included the trainer." Well one thing for sure is we know there was no rubber chicken at that lunch.

This leads me to talk about giving clients or guests the unexpected when it comes to your event or company shindig. Perhaps you won't be able to find a tic-tic-toe Chicken to entertain your guests but, you can definitely make it memorable for them in small ways. I recently put on a bridal shower for a friend of mine and I usually never do bridal shower unless I know the person somewhat personally but, that's besides the point. To make her feel special on her day that the guests attended a bridal shower garden party at a local vintage style restaurant near Laguna Beach. At the event I had a Shabby Chic theme going since that is the bride's favorite style. The table had various classic candles holders, one of a kind napkin holders and to add a little jazz a chair made out of flowers for the bride to be. The chair was a piece to talk about, everyone wanted to know how I came up the idea ... I said, "Focus on the practical and make it excititing."