Tuesday, April 29, 2008

KISS - The art of Keep It Simple Stupid!


During the past week in Orange County, California I stood sweating like a pig ... even though, pigs don't sweat at the local new IT place in town Pinkberry. It is amazing to me how simple the concept of Pinkberry is, they only sell yogurt in original and green tea. In the past when I ate at other frozen yogurt shops they tried to simulate ice cream. Not so at Pinkberry ... it taste like yogurt! They top off each yogurt with your choice of topping of mango, strawberry, kiwi, cocconut or cereal ... it makes you feel that you are eating really healthy. So simple but, yet the line to this yogurt shop usually is out the door and wrapped around the corner.


What I have learned from Pinkberry is that people like to keep it simple ... they want to know what they are eating and they want it quick and dirty. This reminds me that even though I might like the most expensive sushi place or monkfish dish most people just want the steak.

Event Planning Lesson: Make sure your event attendees and guests remember what was served at your event by keeping things simple.

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